We couldn't help but hearing that beautiful hymne from Europe's most important football league when curating the agenda for our upcoming Innov8rs Madrid summit.

Throughout the 3,5 days of the summit, you’ll be hearing a diverse range of stories, perspectives and experiences from people doing amazing work driving innovation in large and legacy organizations, across all sectors.

There's no better opportunity to benchmark where you stand. To ask how they did it, and discuss strategies and tactics. To get new ideas for improving your outcomes. To be surrounded by people like you, facing similar challenges and chasing similar objectives.

We're pleased to announce the 33 (!!) innovation leaders featured on stage during Innov8rs Madrid below.

Indeed, this is the Champions League for corporate innovators. This is the ONE conference you don’t want to miss!

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Track 1: No Bla, Just Do: Intrapreneurship And Innovation Program Management

Swisscom, Switzerland’s leading telco, further developed the Adobe Kickbox framework into a revolutionary “open innovation” ecosystem, connecting corporates, startups, investors, universities and startup service providers.Program leader David Hengartner will share lessons learned, selected intrapreneurship projects, effective “guerilla marketing” tactics, integration of open innovation elements, as well as common challenges and best practices.


Slingshot, Hack Week, and Innovation Lab: innovation and intrapreneurship are crucial to Zalando, Europe’s leading online fashion platform. Luis Borges will explain the evolution of the Innovation Lab, showcase their Intrapreneurship Program (Slingshot) and give you a sneak peek into their failure rates and success stories.


Intrapreneurship at large multinational organisations is challenged by market differences at both the competitive and cultural level. Join Ricardo Casttrillo, Gianluigi Pertusi and Albert C. Mikkelsen to understand how the WeStart intrapreneurship program at Chiesi Farmaceutici is having a virtuous domino effect: change the culture, develop people's competences, launch intra-startups, sign revenue generating deals, create a rich ecosystem and enhance the brand both internally and externally.


Innovation is key to construction and utilities company Ferrovial and its 95,000+ employees. As Open Innovation Culture Leader, Gemma Moore is responsible for their intrapreneurship and venture building programs. Come and find out their lessons learned so far- and the roads ahead.


One of the biggest challenges we face in large and established organizations is the pressure to show in advance what your innovation portfolio can bring in the mid-long term, and track what impact you’re having right now. The biggest challenge though is predicting scaling up success. Telefonica’s Head of Innovation Susana Jurado will share how they are managing their portfolio (and where they are placing their bets).


The disruptive character of Artificial Intelligence and the spirit of people centric Intrapreneurship are a perfect match. As such, the Siemens Intrapreneurs Bootcamp makes real what matters to Siemens and its employees bringing purpose-driven innovation into the markets. Program leads Christoph Krois and Ilaria Cagni Carrara will cover the journey of running the Intrapreneurs Bootcamp and their lessons learned.


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People, Skills and Mindset: Boosting the Startup Spirit

From employee to intrapreneur to entrepreneur? That’s the philosophy for Deutsche Bahn’s intrapreneurship program. Beyond training and support, their goal is to help their employees launch actual startups – outside of DB. How that works in practice? You’ll hear from Florian Messner-Schmitt.


At Lufthansa Systems, the power to decide about ideas is given to the employees. Combined with several facilitation tools and methods employees not only receive the support needed to implement their ideas, but also a hands-on innovation training. Hear more about the framework as well as the lessons learned from its program leader, Carina Leue-Bensch.


“Co-creation is the most effective way to close the gap between what we assume are good ideas, and what our customers think are great ideas”, says Maarten Pieters of Philips Lighting, tasked with turning the company into a fully co-creative business. On stage, he’ll share  the difference between ‘incomplete’ and ‘complete’ co-creation, as well as key key learnings from embedding a co-creative mindset into the fabrics of a 125 years old pioneer.


To boost the startup spirit of its employees, luxury goods giant LVMH introduced DARE: an intrapreneurship program that creates a community of intrapreneurs to act as innovation catalyst by being exposed to new ways of working and learning. Their unique add-on is a mission-based collaboration approach, which allows for thousands of employees to be involved. You’ll hear from Pauline Kiejman, Exec Development Program Manager how that works in practice.


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Open Innovation and Venture Building: Expanding and Disrupting The Core

ERSTE Group, one of the leading banking groups present in 7 countries of CEE, started it’s digital transformation journey in 2012. An independent internal “start-up” named BeeOne got secret the mission from CEO to redefine banking. The prototype evolved in new Open Ecosystem called George. George re-defined not just the experience of Erste customers, but became an external force transforming the banking group with 200 years of history and 45,000 employees. Get to know George through a story by Martin Kobza, Head of Digital.


At Nestlé, harnessing the opportunities of open innovation requires an entire shift in culture, behaviour and mindset. Gerardo Mazzeo, Global Innovation Director will cover how a 150-year-old company with 340,000 employees is adapting to the times and acting more like a start-up – opening up new ways of working and new paths to success through a series of exciting initiatives, including the HENRi@Nestlé open innovation platform.


What happens if you combine the assets of one of the world’s largest online retailers, Otto Group, with the fresh ideas of the startup world? Hear from Michael Backes how Otto Group Digital Solutions (OGDS), the corporate company builder of the Otto Group – is structured to quickly and cost-effectively examine the potential of ideas, both on the market and the product side, in the areas of logistics, e-commerce, and FinTech, with the goal of identifying and employing digital business models to support or replace today’s core business.


Food innovation not only involves creating new products, but also changing business models. Giant Italian food manufacturer Barilla have launched a new and unique food-based subscription model: CucinaBarilla. Hear from the brand’s managing director Matteo Gori about the journey so far.


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What Got Us Here Won't... Culture Change & Transformation

Like most companies in their sector, French giant La Poste is going through a period of transformation.  Their goal is creating a culture of innovation, to maximize value creation across the organization. That means they are purposefully breaking silos within the company, and that they are trying to get a deep understanding of the internal assets and competences through sharing platforms. Come and find out what’s working (and what not- yet) from Delphine Desgurse, Head of Innovation.


Two years ago, Clarissa Eva Leon embarked on a special journey to transform Danish Railways DBS. One with continued complexity, a highly political context and where the entire population of Denmark is the customer.  Reflecting back, she’ll be sharing with you one solution that scaled successfully, and one that massively failed at this in spite of validated testing. Also, you’ll hear about her rebel bottom-up transformation program, that she launched with external funding yet is aimed at stopping outsourcing innovation and build internal competencies. All on board?


Most product-centric organisations have invested in digital transformation activities over the past few years, expanding into new solutions and services. Milan Lakhani’s talk will provide effective steps to consider in the next phase of evolution, with Konica Minolta as a case study, including culture, business, partnerships and building an executable strategy.


Since 2013, Intesa Sanpaolo has reviewed their innovation approach three times. From distributed teams each managing their own innovation projects, to an innovation center that focuses on internal projects with a 360° view (digital transformation, fintech and insurtech), now they have created an independent company in that group that manages innovation internally and externally with clients and stakeholders. All phases have different strengths and weaknesses, goals and lessons learned- and you’ll hear them from Alberto Garuccio.


Working in a newly established innovation function at Vodafone Group feels like a game of snakes and ladders to Laura Turkington. In her talk, Laura will highlight the opportunities they have harnessed, and share the pitfalls they encountered along the way (that ultimately resulted in a change in direction).


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Improving Ideation and Incubation for Business Impact

For innovation leaders, there’s an interesting paradox going on. Innovation is more important than ever, but we have even less time to practice it.  One strategy to resolve this paradox is through the practice of well-designed and fast paced innovation sprints. Join this talk from Shachaf Snir to take an inside look into the innovation best practices of Amdocs, and learn how combining Hothousing, Launchpad’s and lean startup can help you mature your ideas faster than ever, supporting decision makers to choose the right ideas – in record time!


For the last 5 years, Fidelity International has been on a journey towards better collaboration, greater agility and innovation. At the beginning, we looked like most other global companies with a diverse product range and multi-country locations where our innovation strategy was driven by locality, department and the old ‘suggestion box’ approach. In an increasingly social media driven world with the ability to interact online and across boundaries, there was a real need to drive an ideation process across the whole company that leveraged both a bottom up and top down approach. Hear from David Cowland how Fidelity is now doing ideation properly and effectively.


Innovation is an strategic process that transforms an idea into value for the customer and results in sustainable benefits for the company, but there are still more questions than answers as to how to do it. What’s the best approach to convert ideas into innovative products? How we generate a continuous flow of ideas? How we select the best ideas and ensure their implementation? How do we engage internal people? Do we work with external partners or only with internal resources? How we measure our success? During his presentation Sergi Mesquida will answer these questions using the Innovation Framework implemented at Hotelbeds Group, and providing practical examples based in his experience.


A hackathon is a new innovation model, which can both foster innovativeness of the existing employees as well as it can bring the external talent and inspiration into a company. Importantly, it can serve also as a signaling tool, supporting communication of the strategic priorities in a large organization. In this talk, Jakub Florkiewicz, who recently headed up The Vatican’s first-ever hackaton Vhacks, will focus on the design elements of a hackathon, for it to best fit the needs of a firm and a moment.


At the Cognizant Accelerator they build world-class software, incubate new ideas and nurture new businesses for Cognizant. Let’s hear from Irina Blomqvist the ins and outs of their LaunchPad: a six-month program designed to help Cognizant find the best internal ideas and build them into impactful businesses.


90% of the 45+ sessions throughout the 3,5 days are organized in tracks- including the case study talks as outlined above.

That means you can choose what's most relevant to you. Also this allows for in-depth discussions, hands-on guidance and tangible outcomes.

But... unless you can split yourself in four, you won't be able to get all the insights and learnings from all the sessions. To get most out of the summit, be like Syngenta, Enagas, Avis Europe and Fazer and bring your team.

For that purpose, we created a special Team Deal, including 3 tickets, a customized agenda and 1:1 meetings with speakers. Plus access to videos and slides from all of our 2017 and 2018 events, to further boost your learnings once back in the office.

TEAM PACKAGE OFFER: NOW € 4,950 INSTEAD OF € 5,450 (ex VAT)