// This is a session at Innov8rs Atlanta, 22-23 March 2018

All speakers and sessions here: https://innov8rs.co/atlanta/speakers-sessions/ //

Equifax Innovates Customer Introductions Maximizing Engagement Through New SaaS platform iFOLIO

Equifax Business Connect sales team is in constant pursuit to maximize value at every stage of the customer life-cycle, and Equifax Product Marketing wants to provide innovating tools to enhance engagement.

Learn how Equifax implemented an innovation strategy to equip their sales leaders with digital mental darts to connect and engage customers through iFOLIO platform.

Hear the method behind the decision to incorporate a digital reality into their current sales procedures.

  • How does iFolio meet your innovation needs at Equifax?
  • How does it allow Equifax to deliver on your goals?
  • What are some insights from your team using iFolio platform?  How does it make current procedures better?  Were there any roadblocks you encountered to rolling out this new platform?
Jean Marie Richardson

President at iFolio

Lee Goldman

Senior Director & Portfolio Marketing Leader US Commercial Services at Equifax 

Rich Ripley

Vice President, Business Development US Commercial Services at Equifax

Lee Goldman is the Senior Director and Portfolio Marketing Leader in charge of Commercial Solutions Marketing at Equifax.   In this position, Lee is responsible for all Commercial marketing programs, lead generation and communications.  Lee has over 20 years of experience in Marketing, Branding, Consulting, Digital Marketing, MarTech Deployment, PR and Communications.  Lee resides in Atlanta with his wife and 2 girls.

A disruptive evangelist fueled by a passion for trans-formative business partnerships, Rich Ripley, empowers his team and customers at Equifax.

As Vice President Business Development, US Commercial Services, Rich Ripley is an award-winning business development leader focused on Connecting Marketing, Sales, Credit and Collection to empower business with Business Connect.

Jean Marie Richardson is a creative innovator and business leader with a background launching software products, managing businesses, and growing revenue at Fortune 500 firms and emerging startups.

President and CEO of iFOLIO, she leads a team that empowers Sales, Marketing and Management through a platform that provides digital pages, AI, and viewer analytics in a SaaS model.

As MasterCard’s Vice President, Commercial Market Development, Richardson managed a business unit and P&L and grew volume to $1.2 Billion working with Financial Institutions and Enterprises. At Oracle Corporation, Richardson headed an Innovative Mobile CRM initiative including product design, development, and marketing.  She spearheaded the acquisition of a mobile platform company, delivering 180 enterprise customers and $6 Million in new sales.

Richardson currently serves on the Advisory Board for Georgia Institute of Technology Scheller College of Business, the Advisory Board for Georgia Tech and Emory University TI:GER Graduate Program, and the Metro Atlanta Innovation Advisory Group.

She has been a featured speaker at national conferences and was honored with the “Woman of Power and Influence Award” honoring women who excel in their field through generating results, revenue impact, or profitability.  She resides in Atlanta with her husband Hap, and their two dogs Burton and Jackson.