This is a session at Innov8rs Austin, 4-5 December 2019

All speakers and sessions here:

Going from Zero to One: How to Install an Experiment-Driven Culture

Organizations are full of boxes, and there is a box for everything. There are role boxes, process boxes and budget boxes, just to name three. Sound familiar?

In most organizations, however, one box is missing: the one for experimentation. There’s not clear ownership or accountability for experimentation. There’s no clear budgeting process for running experiments. You won’t often find an incentive structure in place to reward learning through experimentation, either. Essentially, there’s no place for testing and learning in organizations today. And because of this, companies often fall into the trap of doing more of what’s worked in the past instead of innovating and risk-taking.

In this keynote, you’ll learn tested and effective strategies that can help your organization start to become experiment-driven. You’ll hear real-world examples of how companies, large and small, find the right mix of incentives, emphasis on learning, and data democracy to create an effective, learning-driven culture.

Thor Ernstsson

Founder and CEO at Alpha

Thor Ernstsson is a one-of-a-kind founder, creator and entrepreneur – one who has
revolutionized how organizations put customers first when building exceptional products and experiences.

With over 17 years of experience building and testing digital products, Thor has a passion for understanding behavior change. His is an exceptional story about inventing, refining and productizing the process for market feedback in service of building better products. As a result, Fortune 100 companies have Thor speak to their leadership teams on the steps and decisions required to install a learning culture.

Thor Ernstsson founded and serves as CEO of Alpha ( Prior to Alpha, Thor co-founded and was the CTO of Audax Health, a patient engagement company that was later rebranded as Rally Health after a multibillion-dollar acquisition by UnitedHealth. Before that, Thor was the lead architect and studio CTO at Zynga working on the FrontierVille game platform. He is best known as a thought leader helping Fortune 100 brands with digital transformation, as well as for infusing a culture of experimentation into legacy organizations.