This is a session at Innov8rs Bangkok, 23 – 24 January  2019

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An ASEAN Organization’s Culture Must Support The Systems Of Innovation To Create Value

Peter Drucker’s phrase, “culture eats strategy for breakfast” is a key factor in the success or failures of company strategies. And, while the quote is appropriate for corporate strategy, it’s meaning and implication for innovation is far more dramatic.

Innovation has become a necessary component to any organization’s growth and future well-being.  But just as culture can chew up a strategy pretty quickly, it can devour an innovation effort or program even faster. If an ASEAN organization isn’t ready for change or new ways of doing things, culture won’t just eat strategy for breakfast – it will eat innovation for lunch and dinner as well.

Even though culture is often overlooked, it must be acknowledged and addressed in order for an ASEAN company to have significant and repeatable success. In this session we will explore and reframe the challenges of Culture and Innovation in the ASEAN context.

William Malek

William lives and breathes Innovation and Execution. He is the co-author of Executing Your Strategy: How to Break it Down & Get it Done, published by the Harvard Business School Press, 2008. He is a former Program Director and Senior Instructor for the Stanford Advanced Project Management Program at Stanford University.

William has been involved with product development and high growth innovative technology and business model disruptions since his early years working in the Gas and Electric industry.  This included productizing and commercializing Natural Gas Vehicle (NGV) systems in the U.S. and developing innovative performance-based financing programs for energy conservation for both commercial and industrial markets in the electric industry. The program he designed won the Edison Electric Institute Innovation of the Year award.

William has worked with Design Thinking as innovation framework since the year 2000 and has been at the intersection of commercial and academic thinking for nearly twenty years.  He included Design Thinking in the Stanford Advanced Project Management Program in 2001 as an effective outcome-driven approach to scoping projects.

William is currently the Innovation Center Delivery Team Lead for SEAC, a leading executive education provider in ASEAN.