This is a session at Innov8rs Bangkok, 23 – 24 January  2019

All speakers and sessions here:

Translation from Consumer Insight to Product Innovation

The greatest challenges offer the great opportunities.  Thai Union is seeking to be an agent of change in the industry, increasing business opportunity by not only focusing on market landscape expansion but also moving in parallel to maintain our core market and embrace change. Over the years, consumer life style and needs have changed in response to fast moving technology.  These changes reflect Thai Union’s increased product differentiation and drive to create new experiences for consumers. Understanding consumer preferences and converting them into innovative products is an important step in addressing the enormous challenge of creating new products and offerings for the market

Dr. Tunyawat Kasemsuwan

Director of the Global Innovation Center at Thai Union Group

Tunyawat Kasemsuwan is Director of the Global Innovation Center, Thai Union Group, effective

May 2014.

Tunyawat is a seasoned scientific officer and global executive with a proven track record of developing and commercializing innovative new products, ingredients and processes by combining his expertise in nutritional science with a passion for satisfying unmet customer and consumer needs, and for driving business growth.

Tunyawat is responsible for building the infrastructure and capabilities of Thai Union’s Global Innovation Center. Using internal and external resources, he is developing a portfolio of projects focused on bringing greater scientific substance and sustainable innovation advantage to our global branded tuna business.

He started his career with National Starch and Chemical, Thailand (now Ingredion) before joining Mead Johnson Nutrition as Research and Development Director Asia-Pacific. During his seven years with Mead Johnson, Tunyawat’s responsibilities were expanded beyond Asia to include significant European and Latin American projects. In 2008, Tunyawat rejoined Ingredion where he assumed dual management roles as Senior Director, Technology-Asia Pacific and Global Clinical and Infant Nutrition.

Tunyawat received his PhD and Master of Science in Food Science and Technology from Iowa State University, and received his Biotechnology from Mahidol University in Thailand.