This is a session at Innov8rs Barcelona, 21-22 April 2020

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Innovation Accounting: Measure Your Company's Innovation Ecosystem

Just like six centuries ago when the belief that the world of flat held back progress, we are blindly applying old thinking to how we measure, monitor and improve innovation. Join this session to learn the latest on how innovation should be measured.

Dan Toma

Co-author of The Corporate Startup and Innovation Accounting

Dan started his career in entrepreneurship, being involved with technology startups across the world. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he dedicated himself to enterprise innovation strategy – specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting.

In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz. With multiple corporate wide transformations under his belt, Dan possess the right skill-set to move companies beyond innovation theatrics.