Downturns Are a Great Time to Grow: How to Survive, Reset, and Thrive

Rebecca Homkes

Lecturer at London Business School

as recorded on 16 November 2020 as part of Innov8rs Connect on Strategy, Leadership & Governance, and Funding, Accounting & Metrics

In times of unprecedented change and extreme uncertainty, organizations must take action, but traditional responses will be less effective. As an innovation leader, you may be concerned about what the crisis and subsequent downturn means for your business.

While understood, entrepreneurial leaders must remember that downturns can be a great time to grow. Anyone can grow a company when markets are booming, cash is free flowing, and everything is going up. When the froth clears, only those with true strategic insight prevail.

  • Survive: Stabilize your business not just with the basics but through utilising repurposing and partnering, building employee engagement, communicating clearly, and accelerating learning velocity
  • Reset: Revisit your existing strategic plan and reset this to take into account the new normal, including updating your critical beliefs which form your choices, setting a direction, building on your competitive advantage, and updating your strategic priorities
  • Thrive: Dramatically grow and prosper on the other inside including identifying and taking advantage of strategic insights through disciplined flexibility

The next few months will be tough, but as innovators we need to embrace the upcoming opportunities and grow through and on the other side of the downturn, as Rebecca Homkes suggested in her talk.

About the speaker

Dr. Rebecca Homkes is a high-growth strategy specialist who serves as a Lecturer at the London Business School (LBS), a Director at the Strategic Management Centre (SMC) in London, and previous Fellow at the London School of Economics’ Centre for Economic Performance (CEP). With her boutique consultancy, she works with CEOs and executive teams of the top global companies and fast-growing enterprises on developing and executing strategies for growth as well as established enterprises in digital strategy, navigating successful innovation journeys, and establishing innovation capabilities.

Rebecca is the director of the global Active Learning Programme (ALP) for the Young President’s Organization (YPO) and works with high-growth and scaling entrepreneurial companies across industries and countries. She is also a senior strategic advisor for GSV Labs (Global Silicon Valley), working to democratize entrepreneurship through corporate and young company consultancy, ecosystem building and online collaborative platforms; a partner with GrowthX, a Silicon Valley investment ecosystem and innovation consultancy; and is the faculty lead of two large European Fintech scaling and growth focused accelerators. A global keynote speaker, she is also a member of several advisory boards, directed the joint McKinsey & Co and LSE Centre for Economic Performance Global Management Project since 2007 and has written for publications such as the Harvard Business Review, Businessweek, Fortune, and Forbes.

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