How to Establish Effective Innovation Management in Mid-Sized Companies – Insights from SPIEGEL-Gruppe

Innovators Insight with

Dr. Kerstin Fröhlich

Head of Innovation and New Business @ SPIEGEL-Gruppe

14 September 2022, 14:00 - 17:30 CEST

This session is now over. You can access the recording of this session and 700+ others and join upcoming sessions live, with an Innov8rs Community membership, the best learning resource for any corporate innovation professional. Check here for more info, and as a first step, apply to join here

About the session

Consistent innovation capabilities are key to any company’s success. Thus, many businesses are establishing designated innovation roles and corporate innovation teams. But getting traction within the organization and getting support from relevant stakeholder isn’t as straight forward as it might seem.

In this session Dr. Kerstin Fröhlich will share insights from four years of innovation practice at SPIEGEL-Gruppe. She will highlight the different stages that innovation management went through, share what worked and what did not and give practical advice on how to build innovation management as a corporate function in mid-sized companies.

About the speaker

Kerstin is a business-minded innovation leader with wide-ranging experience from international corporate to digital startup and German Mittelstand. She builds teams, processes, and ecosystems to identify relevant innovation opportunities and transform vision into tangible products and viable businesses. In her current role at SPIEGEL-Gruppe Kerstin leads group-wide innovation and new business projects and strengthens the company’s innovation capability. Additionally, she is responsible for market and trend research and the external innovation ecosystem. Previously, she has held various positions in both legacy and digital media companies, ranging from corporate development to product management and editorial work. She holds a PhD in media economics from University of Zurich.

This session is now over. You can access the recording of this session and 700+ others and join upcoming sessions live, with an Innov8rs Community membership, the best learning resource for any corporate innovation professional. Check here for more info, and as a first step, apply to join here

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