Combining Intrapreneurship and Corporate Entrepreneurship to Maximize Innovation Success

Christine Wienhold (EnBW) and Kilian Veer (Bridgemaker)

Disruptive business innovation has become increasingly important and corporate management has understood that the demand can be answered from within (Intrapreneurship) and externally (Corporate Entrepreneurship). Both approaches have their pros and cons, thus implementing both holds the opportunity of maximizing the success of corporate business innovation.

This practical example by the leading German innovation hub in the energy sector at EnBW and one of Europes leading venture builders Bridgemaker shows how harmonizing both approaches in a single innovation hub enables the corporate to find the best answer to business innovation challenges.

As shared at Innov8rs Paris, April 2019