Dove Men's Care x Xiaomi – Pioneering New Ways of Product Co-creation

Ian Charlton (Unilever)

As shared at Innov8rs Shanghai, June 2019

How does a large corporate like Unilever reinvigorate a brand in a crowded marketplace with a small team & small budget?

With a passion to experiment, to pioneer, to work collaboratively…and not be afraid to try something even if that means it might fail.

Through their partnership with Xiaomi Unilver multiplied their expertise to create great innovation. Ian Charlton shared the ups & downs and ultimately how people & mindsets are what make great partnerships.