This is a session at Innov8rs Connect – Business Design & Venture Building, 12-13 May 2020

Running Business Experiments: The Why, What, & How

When it comes to innovation and top line revenue growth, having an ample amount of ideas is not the problem. Knowing which ideas to prioritize and how to bring them to market is the biggest challenge innovators face.

In today’s fast-paced world, how do you validate ideas quickly, cheaply, and above all, wisely?

In this workshop, Innovation Director Eric Sillies will discuss our Proto-selling methodology outlining the importance, methods, and best practices innovation teams use to deliver low-cost, agile, and “in the wild” learnings before investing in costly development and full launch.

Eric Sillies

Innovation Director at LPK

Eric Sillies is an Innovation Director at LPK. His background in product design coupled with his serial side-hustler nature led him to become obsessed with learning how to apply the principles of the lean startup movement to Fortune 100 company’s innovation pipelines and processes.

He has consulted on a wide array of brands across multiple categories such as sporting goods, personal care, insurTech, and health and wellness. In addition to his day job, Eric also won a competition turned reality TV show to design a new golf club in 2016 and designed, crowdfunded, and self-published his own board game in 2018.

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