The GIANT Innovation Master Class in Corporate Innovation is a hands-on, three-day experiential workshop that teaches participants key concepts and tools to help their companies create new businesses, develop innovation initiatives, reduce risk, and develop a competitive advantage.

We’ll also use New York City as our laboratory as we visit, hear from and connect with the best its innovation ecosystem has offer.

New York City provides a learning environment for corporate innovation unmatched by any other city in the world. It is not only home to more Fortune 500 companies than any other city but is also one of the largest and most vibrant startup ecosystems in the world.

Your Experts: Josh Cohen & David Dabschek

Joshua Cohen is a Manager Partner at GIANT Innovation where he leverages his years of experience as an entrepreneur, investor, and adviser to give large organizations the tools and know how they need to move and act with speed, agility, and creativity.

Joshua has deep roots in technology-intensive sectors, having founded and built startups in both Europe and the U.S., including Germany-based iPharro, a spinoff of Germany’s world-renowned Fraunhofer Organization, and NYC-based Ganxy. He is the former co-head of US investments for SevenVentures, the venture capital division of one of Germany’s largest media companies.

David Dabscheck is the CEO of GIANT Innovation, which transforms the way organizations and people think and act to become world-class innovators. David has helped a wide variety of Fortune 500 companies, global NGOs, and public sector agencies develop and implement sustainable innovation and creativity programs. He is a board member for several Israeli and New York technology companies, a mentor for many leading accelerator programs and the founder of the Innovation Leaders Round Table, a New York City based gathering of over 100 executive and senior level innovation practitioners.

David has also served as a Visiting Scholar at Columbia Business School in innovation strategy, an adjunct professor at Columbia University’s School of International and Public Affairs, and an adjunct professor for the National Science Foundation’s Innovation-Corps program.

What You'll Get

  • Gain a practical innovation toolkit consisting of the latest skills from lean startup, design thinking, creativity research, and strategic communications.
  • Experience the NYC innovation ecosystem with curated visits to meet with corporate innovation practitioners from large companies and startup accelerators that can provide unique insight into corporate innovation, startup entrepreneurship, and frontier technology.
  • Two hours of post-workshop remote innovation coaching to help you implement what what you have learned back at the office and guide you to overcome organizational barriers.
  • A copy of our Innovation Essentials, a short user-friendly guidebook that provides you all the frameworks used throughout the course, glossaries, and further suggested readings.
  • Access to our Slack channel for all attendees of the workshop to continue the learning long after the course is finished.

This Masterclass is different.

Every GIANT facilitator has lived the reality of innovation, both as an industry practitioner and a startup entrepreneur.

Our facilitators are also academics and educators, so we approach the communication of concepts with a rigor and simplicity that few others can offer. Moreover, activities are based upon a “flipped classroom” approach wherein participants learn through continuous hands-on and practical exercises.

The Agenda


9am-10am The fundamentals of innovation and the innovative mindset

  • Why the urgency to innovate within large enterprises. Why now?
  • What is a startup? What can we learn from them and apply in large organizations?

10am-1pm Design thinking and reframing                    

  • Ethnographic interviewing and observation techniques.
  • Opportunity spaces and “How might we” statements.
  • Empathy and journey maps.
  • Jobs-to-done theory of innovation and value proposition mapping.
  • Field work: Digging into customer needs via your first ethnographic interviews.

1pm-3pm Moving beyond brainstorming: Idea generation and creative problem solving

  • Debunking myths of creativity, idea generation, and brainstorming.
  • Ideation tools drawn from the latest creativity research: strategic intuition, TRIZ, and task unification.
  • Selecting the best ideas.

3pm-5pm Guest Speaker

  • Corporate Innovation Practitioner Guest Speaker.

Optional Evening Activity: Innovation Leaders & Practitioners Roundtable gathering

The Innovation Leaders & Practitioners Roundtable brings together over 100 senior-level innovation practitioners from a range of industries for intimate and curated gatherings (see here for more details).


9am-1pm Lean startup and business model innovation

  • Business model innovation and business model design.
  • Introduction to lean startup methodology.
  • Understanding key concepts: Customer development, business model assumption ranking, early adopters, and the Build-Measure-Learn loop.
  • Collecting unbiased data through effective problem and solution interviews with customers (including dos and don’ts).
  • Field work: running your first experiment with problem interviews.     

2pm-5pm Site visits to NYC Innovation Ecosystem

  • Startup meet and greet: Visit startup accelerators and meet relevant startups that can provide unique insight into corporate innovation.

  • Dig deeper, discuss, and witness real-world innovation approaches and challenges from other companies and industries.

Evening Activity: Participant Dinner  

”Insider Dinner” featuring an open discussion with a few special guests from the NYC innovation ecosystem.


9am-11am Lean Startup Part II

  • Solution testing and MVP design.
  • Field work: Getting solution feedback to improve your business concept.

11am-1pm Strategic communications and pitching             

  • Audience mapping.
  • Pitch training, including non-verbal and verbal communications tools.

2pm-4pm Applying innovation tools within large organizations  

  • Understand how, when, and where to apply innovation methodologies within teams and the organization as a whole
  • Innovation pipeline and metrics
  • Managing organizational politics around innovation and overcoming organizational barriers.

4pm-5pm Course reflection 

  • Discussion on how to apply what was learned back in participants’ home organizations.

Corporate Innovation Masterclass with GIANT Innovation

Wednesday, October 24, 2018 9:00am – Friday, October 26, 2018 5:00pm
Gateway, 900 3rd Avenue, 29th Floor, New York, NY 10022

Regular fee $ 2,795 – with Innov8rs discount only $ 1,795  via the button below.