How To Create A Movement To Drive Transformation In Your Company Or Industry – Greg Satell

As recorded during Innov8rs Connect Virtual Summit


Everybody has something they’d like to change, whether it is a problem in their organization, their industry, their community or society at large. But how can you get your ideas for change to take hold beyond a small circle of likeminded people? What you need is a cascade: small groups that are loosely connected but united by a common purpose. When they synchronize their collective behavior as networks, they become immensely powerful. A business model is disrupted, an industry is remade, the preceding order is no more and the world is transformed.


Greg Satell is a popular speaker, adviser and author of the new book, Cascades: How to Create a Movement that Drives Transformational Change, whose work has appeared in Harvard Business Review, Barron’s, Forbes, Inc and Fast Company. His earlier book, Mapping Innovation, was selected as one of the best business titles of 2017.