LEAP: How to Thrive in a World Where Everything Can Be Copied – Howard Yu

As recorded during Innov8rs Connect Virtual Summit


The competitive advantage that accrues from scale, or great brands, or patents, is evanescent. But looking back through history, the companies that survived dramatic shifts were able to leap from one knowledge system or foundational discipline to another. Successful companies have leaped into new areas of foundational knowledge.

Based on the award-winning bestseller, LEAP, four core principles will be explored and discussed: (1) understand your firm’s foundational knowledge and its trajectory; (2) acquire and cultivate new knowledge disciplines; (3) leverage seismic shifts; (4) experiment to gain evidence.

Howard Yu is the LEGO Professor of Management and Innovation as well as the director of IMD’s signature program, Advanced Management Program (AMP). He is the author of the award-winning book LEAP: How to Thrive in a World Where Everything Can Be Copied.