// This is a session at Innov8rs Los Angeles, 19-22 June 2018

All speakers and sessions here: https://innov8rs.co/los-angeles/speakers-sessions/ //

Delivering the Unexpected Through Open Innovation Best Practices

Technology is advancing faster than most of us imagined even a decade ago. From Artificial Intelligence to the Internet of Things, old and new, large and small companies are connecting the physical to the ever-changing and complex digital world. A lot is at stake for many companies. These transitions in a company’s life are often where they get stuck. This is exactly where Open Innovation can help, especially for companies who want to move beyond ideas to actually extending their core business into new markets.

To PARC, open innovation means drawing on global resources and working with a variety of partners to fill in gaps and accomplish goals. Not only has PARC been practicing open innovation for over a decade, but it has helped partners and clients take advantage of open innovation to succeed. In his presentation, Markus Larsson will walk the audience through the open innovation best practices that PARC has built and perfected, and will illustrate the practices through insightful case studies, showing how they’ve taken advanced technologies to advance their organizations’ goals.

Markus Larsson

Vice President at PARC

Markus Larsson is Vice President, Global Business Development, and leads PARC’s non-Xerox business. In that capacity, he is responsible for the development, integration and implementation of PARC’s growth strategies, a responsibility that includes marketing, private and public sector business development, technology commercialization, strategic partnering, and IP management and licensing. He combines his understanding of technology, innovation practices, IP, and licensing, with PARC’s breakthrough business model to meet individual client needs in the private and public sector.

PARC’s extensive commercial, government and academic portfolio shows our ability to partner with a variety of organizations to help advance their offerings by implementing breakthrough technologies, including data analytics, sensors, AI, machine learning, security, manufacturing, energy, and more. Markus and his team are responsible for the management and development of complex business and partnering relationships, and of the commercialization of PARC’s technology and IP portfolios, and the continued growth of PARC’s innovation and R&D business.

Prior to PARC, Markus worked as a business analyst at Volvo Ventures. He joined PARC’s Intellectual Capital Management team through a partnership with Chalmers University, which specializes in the intersection of technology, business, and law for commercializing technological breakthroughs.

Markus earned his M.S. in Intellectual Capital Management and a B.S. in Industrial Engineering and Management from Chalmers University of Technology in Gothenburg, Sweden.