// This is a session at Innov8rs Los Angeles, 19-22 June 2018

All speakers and sessions here: https://innov8rs.co/los-angeles/speakers-sessions/ //

Lean In to Listening: A Tech Journey to Reverse CRM

The limitless opportunity of technology can turn product and marketing upside down. Product cycles can be time consuming and expensive, and sometimes result in features that remain unused.  Innovation starts with a real-world problem.

Hear about a product manager’s innovation journey when tasked with a new mobile CRM product at Oracle Corporation.  Learn to lean in to listening with a walk through a shadow project of sales representatives that ignited a new approach. Trouble getting buy in and developing your product?  This innovation journey had its bumps.  A unique approach later included an acquisition, a marathon with engineers, beta’s Citibank and Konica, and the stage of the Oracle Open World conference.  Today it lives on at iFolio, a new tech startup in Atlanta, Georgia.


  • How best to listen to your user?
  • When to look outside your organization?
  • When to develop with agile and when to follow other development models?

Today, iFolio still shadows users and utilizes feedback from customers to improve their platform and their approach to the next phase of their journey with “Reverse CRM”.

Jean Marie Richardson

Founder and CEO at iFolio

Jean Marie Richardson is a creative innovator and business leader with a background launching software products, managing businesses, and growing revenue at Fortune 500 firms and emerging startups.

Founder and CEO of iFOLIO, a digital portfolio SaaS platform for enterprises, sports organizations, and educators.  iFolio enables enterprise users to connect with customers digitally, gain insights from viewer analytics, and automate reporting. iFolio was awarded “Top 10 AI Solution Providers – 2018” by Education Technology Insight.

As MasterCard’s Vice President, Commercial Market Development, Richardson managed a business program and P&L and grew volume to $1.2 Billion working with financial institutions and enterprises.

At Oracle Corporation, Richardson headed an Innovative Mobile CRM initiative including product design, development, and marketing.  She spearheaded the acquisition of a mobile platform company, delivering 180 enterprise customers and $6 Million in new sales.

Richardson currently serves on the Board of Trustees for Georgia Tech Alumni Association, the Advisory Board for Georgia Tech Scheller College of Business, the Advisory Board for Georgia Tech and Emory University TI:GER Graduate Program, and the Metro Atlanta Innovation Advisory Group. Richardson has been a featured speaker at national conferences and was honored with the “Woman of Power and Influence Award” honoring women who excel in their field through generating results, revenue impact, and profitability.  She resides in Atlanta with her husband Hap, and their two dogs Burton and Jackson.