This is a session at Innov8rs Miami, 20 – 21 February 2019

All speakers and sessions here:

Don’t “Act Like a Startup!” Be a Corporate Innovator

Corporate leaders try to promote innovation in their organizations by urging their teams to imitate startups.  This “act like a startup” mantra comes from good intentions but frequently fails.  Our work in the field, guiding both corporate innovation teams and entrepreneurs, has shown that established companies benefit from using their unique strengths to out-compete startups in new markets and new categories.

This interactive session will draw on real-world examples and the participants’ own experiences to explore the limits of the “act like a startup” impulse and identify alternatives.  Participants will leave with a set of tools they can put to work immediately in their own companies.

Mark Searle

Managing Director at UC Berkeley Innovation Acceleration Group

Successful entrepreneur and senior executive with diverse industry and technology experience, including enterprise software, big data, information security, manufacturing, and food-tech, among others, Mark is particularly adept at coordinating, aligning and balancing the activities of diverse groups and cultures across an organization to attain optimal overall performance in high growth environments.

  • Managing Director, UC Berkeley Innovation Acceleration Group
  • Senior Fellow for Global Programs, Lester Center for Entrepreneurship
  • Serial Entrepreneur: 8 Startups as CEO or COO (2 IPOs, 2 Sales, 2 Failures, 2 Still Active)
  • Industries include: SW, SaaS, Internet, Artisan Food Distribution, and Agro-Tech
  • Instructor for 14 Lean Innovation and Entrepreneurship Programs
  • Winner: Richard H. Holton Teaching Fellow Award
  • MBA Harvard Business School
  • Princeton AB cum laude