This is a session at Innov8rs New York, 1 August 2019

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How a Test-and-Learn Culture Breeds a Customer-First Company

Join Thor Ernstsson, Founder and Chief Evangelizer at Alpha, and Koley Corte, SVP and Global Head of Business Transformation at Alliance Bernstein, as they present learnings about installing a test-and-learn culture in your organization in order to become customer-first. In this session, learn from two experts on business transformation as they share real-world examples and practical insight on what it takes to create a culture that embraces speed, agility and data-driven decision making to put the customer first.

Koley Corte

SVP & Global Head of Business Transformation at AllianceBernstein

Thor Ernstsson

CEO & Founder at Alpha

Koley Corte
A senior executive focused on leveraging data and digital to drive strategic change, Koley Corte is currently Senior Vice President and Global Head of Business Transformation at AllianceBernstein focused on developing transformative growth strategies for next-generation institutional and retail distribution. Koley’s areas of current focus include artificial intelligence, sales enablement, demand generation, robotics and automation, predictive analytics and new channel development.

Prior to joining AB, Koley was at Reed Elsevier (RELX) where she focused on driving attendee acquisition and engagement, developing digital programs, assets, capabilities and revenue and improving analytics and insights. Previously, Koley was Vice President, Head of Market & Competitive Strategy and Integrated Campaign Management at TIAA, where she led teams responsible for developing the environmental backdrop with insights and implications for revenue growth and diversification strategies, the rebrand and large-scale external communication initiatives, including complex product redesigns.

Koley received her MBA with distinction from the Leonard N. Stern School of Business at New York University, with a concentration in Finance, Management, and International Business, and her B.A. cum laude in Economics and Psychology from Brandeis University.

Thor Ernstsson
Thor Ernstsson founded and serves as CEO of Alpha. Prior to Alpha, Thor co-founded and was the CTO of Audax Health, a patient engagement company that was later rebranded as Rally Health after a multibillion-dollar acquisition by UnitedHealth. Before that, Thor was the lead architect and studio CTO at Zynga working on the FrontierVille game platform. He is best known as a thought leader helping Fortune 100 brands with digital transformation, as well as for infusing a culture of experimentation into legacy organizations.