Research has long established the link between customer experience and revenue, but the situation is more nuanced —and even more interesting— than that.

Customer experience (CX) is in fact locked with employee experience (EX) in an intricate relationship in which one depends on the other to gain maximum results. In addition, the right strategic efforts have critical implications that can result in up to 1.8x faster revenue growth.

Tiffani Bova, Global Growth Evangelist at Salesforce, joined us during Innov8rs Connect Unconference to share the impact of aligning these two areas and how companies can design effective EX- and CX-centered growth strategies. Here's the recording of the session.