This is a session at Paris, 10 – 12 April 2019

All speakers and sessions here:

Co-creation: Beyond The Hype

Many organizations have embraced the idea of co-creation, but there is still confusion on how to effectively implement it. In a one-hour workshop Maarten Pieters describes his view on co-creation and how he helps Signify (the former Philips Lighting) become a co-creative organization. He will share key learnings from his experience as Head of Co-creation and People Insight at Signify and the influence of the co-creative mindset throughout the organization.

Based upon his book ‘The 7 Principles of Complete Co-creation’ you will together discover how you can overcome barriers to co-creation and implement co-creation into your way of working.

Maarten Pieters

Head of Co-creation and People Insight at Signify

Maarten Pieters is Head of Co-creation and People Insight for the award-winning Design and User Experience department at Signify, former Philips Lighting. Together with his team he works across all departments to inspire the whole organisation to adopt a co-creative approach. His main mission is to transform Signify into a truly co-creative organisation.

Before starting at Philips Lighting Maarten co-founded TheCoCreators, and was also a founding member of a growth innovation agency. He worked for various international clients in a.o Manufacturing, FMCG, Retail, Telecom, and Education industry. Maarten has a deep passion for helping organisations become ‘complete co-creation’ driven. Next to this, Maarten is co-author of recently published book ‘The 7 Principles Of Complete Co-creation’, which presents a comprehensive and practical view on co-creation.