This is a session at Paris, 10 – 12 April 2019

All speakers and sessions here:

Designing a Disruptive and Sustainable Innovation: The Method Behind Bocage

Design thinking has become the most used method to design innovation nowadays.
Focused on client and using very practical tools like the business model canvas, this « client pull » approach (vs. techno push) has demonstrate its efficiency to elaborate new products and services. But only regarding client and minimizing or ignoring the impact of your externalities can downgrade or even endanger your solution (just look at FaceBook and data privacy…).

Working on sustainability field for almost 20 years, Imagin’able has develop a « society pull » vision regarding innovation and revisited design thinking tools to build a powerful and original method to design disruptive and sustainable innovation, integrating from the very beginning 2 cornerstones :
– an extensive value proposition design including all the key actors of your solution
– a systemic business model including an analysis of the negative and positive externalities … without forgetting business!
This new methodology will be presented through a real business case launched six months ago in France by the shoe brand « BOCAGE » : a new « multi lives » renting solution.
It will be co animated by Thomas Busuttil, Founder and General Manager of Imagin’able and Clémence Cornet, Marketing Director of BOCAGE.

Thomas Busuttil


Melissa Delahaye

BOCAGE/Eram Group

Economist, Thomas Busuttil has developed a large expertise both on sustainability (he has previously been the sustainable Director of large companies like Kering or Vinci) and innovation (he has lead disruptive innovation projects for Chanel, Danone or Eram Group).

He  created a new approach he calls « positive » innovation which leads to innovative solutions both viable, feasible, desirable and sustainable.