This is a session at Paris, 10 - 12 April 2019

All speakers and sessions here:

Every Potato Counts: Co-Creating and Incubating Sustainable Business Models at BASF

In 2015 BASF launched a program to turn front-end innovation into a fast-paced learning journey that brings people together to imagine and co-create the markets, technologies and business models of the future.

They explored 5 ecosystems, executed 50 ideation activities in 25 different countries and conducted 3 science symposia. In total they included more than 10.000 stakeholder from outside and inside the company into the program in 2015 only.

The program received several awards, 6 different awards for the global exploration and ideation tour, the HR Excellence Award and the Open Innovation Championship award to mention some. They even had a documentary movie maker who followed them in the preparation and execution of the program (the movie is now available on YouTube). Moreover, Harvard business school developed a case study on the program that is now taught at Harvard business schools around the world.

Out of an employee Jamming in 2015 in Brazil around food loss avoidance, the idea for “Every Potato Counts” was born and selected for incubation.
In the case study Christian will briefly talk about the idea generation in the context of the 150th anniversary of BASF, followed by more detailed information on how they developed and tested the sustainable business model for potatoes in Brasil.

Christian Beil

Management Consulting - Growth & Innovation at BASF

-Economist with over 20 years of experience in the fields of consulting, marketing and innovation
-Specialist for innovation design, innovation strategy and innovation front-end
-Expert in Design Doing (Applied Design Thinking)
-Consulting projects in terms of exploration, ideation, incubation and acceleration
-Intercultural Projects in Europe, Asia, South America & North America
-Love to explore and scale great ideas