This is a session at Paris, 10 – 12 April 2019

All speakers and sessions here:

Sustaining Innovation Requires A Repeatable Business Process

Sebastian and Mark will discuss how Bosch designed and deployed its set of mutually-reinforcing programs to create and spread a culture and a repeatable business process for innovation.

Both cultural change and new processes were required to meet the innovation challenges of a company with more than 400,000 people and a history of more than 130 years, working in countless industry segments across the whole world. They will explore how both urgency and patience are required for lasting change.

Sebastian Budischin

Director for Business Model Innovation at Robert Bosch GmbH

Mark Searle

Managing Director at UC Berkeley Innovation Acceleration Group

Sebastian Budischin has been Director for Business Model Innovation at Robert Bosch GmbH since June 2016. He is responsible for the Accelerator programs, the Business Model Academy Asia-Pacific as well as consulting activities for internal Startups. Before his current position, he was the head of marketing, business strategy and communication for Asia-Pacific for the electrical drive business. In previous positions, he was working in the fields of marketing and strategy development in the automotive and FMCG business. He studied international business in Stuttgart.

Mark Searle is a successful entrepreneur and senior executive with diverse industry and technology experience, including enterprise software, big data, information security, manufacturing, and food-tech, among others, Mark is particularly adept at coordinating, aligning and balancing the activities of diverse groups and cultures across an organization to attain optimal overall performance in high growth environments.