This is a session at Innov8rs Shanghai, 26-27 June 2019

All speakers and sessions here:

CIGNA-ture Innovation … The Challenge of Changing Culture & Capability

In the past 20 years+ of designing, building, and managing insurance products in Europe and Asia the objective was always “inside-out” – optimize solutions for the sales channels.

That changed 3 years ago. As Innovation Director the challenge is, “How might we accelerate growth by better understanding our customers’ needs?” Shifting to “outside-in”, customer-centered thinking is easy to say… harder to do.

Join me to hear the highlights (& failures!) from #CIGNAtureInnovation; including how to create cross-functional teams; design, test, and de-risk projects using Design Thinking and Customer Journey Mapping; and unlock funding and Snr Mgmt support through “Dragons’ Den” competitions.

Michael Quinn

Innovation Director at Cigna

Michael has had the opportunity to lead various international teams to design and build portfolios of health, protection, and investment propositions. Working in domestic and international markets including; UK and Ireland, Europe, Middle East, and extensively across Asia he has developed solutions for Bancassurance, Agency, Broker, and Digital channels.

In 2016 he joined Cigna International as Head of Customer Value Proposition based in Hong Kong with the objective to drive proposition development across Cigna’s 12 International Markets. It was through this process that they hit upon the idea of CIGNA-ture Innovation, a series of design sprints with cross-functional teams to accelerate proposition design and service experience. Using tools such as Design Thinking and Customer Journey Mapping, the teams targeted customer needs, used proto-typed to de-risk projects and secure additional funding. You can check out Michael on LinkedIn or search #Cignatureinnovation for more info.

Michael’s role has recently evolved into Innovation Director, Asia with an increased focus to accelerate the pace of innovative change within Cigna.