// This is a session at Innov8rs Sydney, 25-27 September 2018

All speakers and sessions here: https://innov8rs.co/sydney/speakers-sessions/ //

Doing It For Real: How To Get Your Experiments Live Quickly And Pre-empt All The Innovation Killers Inside Your Company

Startups win by learning fast. However, going fast inside a large company can be hard. Complacency and lack of focus is your innovation project’s worst enemy. The most common blockers we know today are 1/ too much stakeholder management, 2/ resistance on experimenting with real customers due to compliancy and branding issues and  3/ small-scale monetization of new products and services such as testing the willingness to pay with actual transactions. We’ll showcase specific experiments we’ve built and how we’ve helped corporate innovation teams deal with blockers. In this workshop we’ll help you overcome those obstacles without losing momentum. If opportunity permits us, you can build a rock solid experiment with us during the workshop. Our tools will be at your disposal.

Robbert van Geldrop

Chief Venturing Officer at Firmhouse

Robbert is an entrepreneur and software developer, who wrote his first lines of codes on an Atari ST when he was 8 years old. He founded his first company at the age of 19. Robbert also founded the first Lean Startup Circle meetup group in continental Europe in an effort to create closer ties with other entrepreneurs facing the tough challenges of building a business.

Robbert believes that entrepreneurship is not a talent one is born with, but a craft which you can learn by knowing all the available tools and skills which are available. You can master the craft by doing and trying it with the right mindset.