// This is a session at Innov8rs Sydney, 25-27 September 2018

All speakers and sessions here: https://innov8rs.co/sydney/speakers-sessions/ //

Why Accountants Don’t Run Innovation Programs

In this fireside chat, Dan Toma and Robbert van Geldrop discuss ways to measure the impact and success of innovation programs in large companies. Since most innovation projects will not contribute to the bottom line of the company in a short term, the company can’t rely on common accounting practises like business plans, ROI calculations and similar practises. However, today’s entrepreneurs have figured out ways to apply Innovation Accounting successful. Both Dan and Robbert will draw from examples of startups as well as large companies.

Dan Toma

Innovation Consultant

Robbert van Geldrop

Partner at Firmhouse

Dan comes from an entrepreneurial background – he has been involved with technology startups across the world. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy – specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting.

In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz. Dan has also worked with various government bodies, in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies.

Robbert is an entrepreneur and software developer, who wrote his first lines of codes on an Atari ST when he was 8 years old. He founded his first company at the age of 19. Robbert also founded the first Lean Startup Circle meetup group in continental Europe in an effort to create closer ties with other entrepreneurs facing the tough challenges of building a business.

Robbert believes that entrepreneurship is not a talent one is born with, but a craft which you can learn by knowing all the available tools and skills which are available. You can master the craft by doing and trying it with the right mindset.