This is a session at Innov8rs Vancouver, 3-4 October 2019

All speakers and sessions here:

Life in the Fastlane: Delivering a World First For Fuel, from New Zealand

A world-first for fuel, “Fastlane” is Z‘s first innovation pipeline exit. Allowing customers to zip thru Z and pay for their fuel with their numberplate, Fastlane combines optical recognition technology with machine learning, to give Z’s customers a hassle-free fuel-up experience. Pete will share his experience about what was needed to go from internal concept approval through to live product launch in just 13 weeks. Having managed to get through corporate anti-bodies that tried to kill the product, he’ll explain the importance of bringing everyone – staff, stakeholders, customers and even your loved ones – on the corporate innovation journey with you.

Pete Robson

Innovation Manager at Z Energy Limited

With a background in innovation, product management and digital marketing, Pete is responsible for a portfolio of innovation opportunities at Z Energy (“Z”) – New Zealand’s largest & most preferred fuel retailer. At Z, his focus is the application of design-led thinking and lean practices, to build products that delight Z’s customers and excite his fellow employees.

Experienced across a range of industries, Pete has created and managed products for hundreds of thousands of Kiwis, including the world-first “Fastlane” – which uses digital magic to pay for your petrol using your numberplate. Hailing from New Zealand, in his spare time Pete is an avid rugby fan; he’s a part-time skier; he is a Course Director of digital marketing, and he even runs his own curry club!