Mission Model Thinking is a variation of Business Model Thinking where instead of measuring ROI, we’re measuring a far less tangible concept: mission impact. Less tangible but something, Susie will argue, that can and must be measured.

The session will also explore the differences between the Mission Model Canvas and the Business Model Canvas, and the drawbacks and benefits of using either in a not-for-profit or mission-driven context.

Key Takeaways:
- Familiarity with the Mission Model Canvas - its differences and similarities to the Business Model Canvas and when best to use it.
- Learn ways to think about and measure mission impact.

Susie has 20 years experience in the UK government in the National Security arena. She was Head of Innovation at two government agencies and part of the senior leadership team for a large-scale Digital Transformation Programme. Susie now coaches and trains executives and executive teams leading innovation, transformation and change within their organisations. She routinely writes about and speaks on the topics of innovation, strategy and leadership.