Jay Steinfeld shares insights from his new WSJ Best Selling book, Lead from the Core: The 4 Principles for Profit and Prosperity, on the challenges and opportunities of starting a business or improving an existing one. You’ll learn how he built his company, Blinds.com, that disrupted Home Depot and Amazon, and the hard-fought lessons about disrupting others before they disrupt you.

Jay Steinfeld founded and was the CEO of Blinds.com, the world’s number one online window covering retailer. Boot-strapped in 1996 for just $3,000 from his Bellaire, Texas, garage, Blinds.com was acquired by The Home Depot in 2014. Jay remained as its CEO and later joined The Home Depot Online Leadership Team. After stepping away from these roles in early 2020, he teaches entrepreneurship at Rice University’s Jones Graduate School of Business and has increased his involvement on numerous private company boards and serves as a director of the public company Masonite (NYSE: DOOR). He also supports numerous charities. Jay is an Ernst & Young Entrepreneur of the Year and has earned a Lifetime Achievement Award from the Houston Technology Center. Active as an industry speaker on topics including corporate culture, core values, how to scale a start-up, and disruption, he has more than 100 published articles and writes a column for Inc.com. He also sings in the same barbershop quartet of which he’s been a part of for nearly 50 years. He lives with his wife, Barbara, in Houston, Texas, and has five children and seven grandchildren whom he proudly refers to as his seven start-ups. Jay’s book, “Lead from the Core: The 4 Principles for Profit and Prosperity” was published on November 30, 2021.