How Large Mature Companies can Succeed in Commercializing Breakthrough Innovation
Gina O'Connor
as recording during on 23 June 2021 as part of Innov8rs Connect Unconference.
It’s no secret that large established companies are much more proficient at maintaining their mainstream businesses than creating newstream businesses based on the next big breakthrough.
Professor Gina O’Connor has conducted research on this topic for many years and has a deep understanding of the experiences of project leaders and organizational leaders as they battle the norms that dominate large successful companies. Through this work she and her colleagues have developed a set of principles and practices that are in use in many organizations today, and are helping them to improve their record of creating their next new platforms of business based on long term value-creating innovations.
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About the speaker
Researcher, educator and consultant in the fields of breakthrough innovation in large established companies, technological innovation, corporate entrepreneurship and strategic marketing. Driven by the view that innovation management, particularly for technological and breakthrough innovation, is emerging as a discipline and a profession in established companies, and that business schools have an important role to play in that emergence.
