How To Overcome Resistance To Change
Greg Satell
as recording during on 26 May 2021 as part of Innov8rs Connect Unconference.
In Greek mythology, Sisyphus had to push a boulder up a mountain until it had nearly reached the top, at which point it would roll back again and he would have to start over. He was doomed by the gods to continue like this for all eternity.
Driving change can often feel like that. Just when you feel we're making progress, some new barrier seems to appear. Before you know it, executive sponsorship begins to dissipate, allies fall by the wayside and everything just seems to get mired in quicksand
Make no mistake. Any change, if it is important and has real potential for impact, will inspire resistance. There will be some people who will hate it and seek to undermine it in ways that are dishonest, underhanded and deceptive.
Yet that doesn't mean you can't bring about the change you seek. In this session, international keynote speaker and bestselling author Greg Satell will point the way. Based on his award-winning book, CASCADES, he explained through vivid case studies, the science and practice of how ideas spread and show how you can overcome resistance and make your brand of change a reality.
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About the speaker
Greg Satell is a popular author, speaker, and trusted adviser bestselling author of Cascades: How to Create a Movement that Drives Transformational Change. His previous effort, Mapping Innovation, was selected as one of the best business books of 2017.
Greg regularly contributes to Harvard Business Review and has been featured in other A-list publications such as Barron’s Forbes, Inc. and Fast Company. He is consistently ranked as one of the top five five of the Top 40 Innovation bloggers in the world and was named by IDG as one of “10 Digital Transformation Influencers to Follow Today.”
