Impact-Driven Design: Expanding the Design Toolbox to Address Tomorrow's Challenges
Nina Valkanova
as recording during on 17 June 2021 as part of Innov8rs Connect Unconference.
From designing for mechanical interaction to designing for connection, engagement and collaboration - UX design has always shaped our behavior. In recent years we have observed the recognition of its strategic value within the highest levels of corporations. Yet now, more than ever, we need to reflect on the unprecedented impact of UX design on people, society and the planet.
How can we make sure our ideas turn into meaningful outcomes beyond profitability and a smooth, engaging experience?
In this session, Nina shared an expanded view on Experience Design, and discuss a set of concrete approaches, which can help us shape the products and services of tomorrow with a responsible, impact-driven mindset.
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About the speaker
As a Global Lead for UX Design & Strategy at MING Labs, Nina Valkanova is interested in combining people-centered design with a thoughtful business approach to create meaningful opportunities for people, communities and organizations.
With 17+ years of experience in digital innovation, she has supported the UX and Service Design strategies for major international brands. Nina holds a PhD in Human-Computer Interaction and has led and published on R&D projects across various mission-driven domains, including sustainability, well-being, public participation and the future of education.
