The Business Case for Purpose
Daniel Nowack
as recording during on 13-15 April 2021 as part of Innov8rs Connect on SDG's, Climate & Impact Innovation.
Can we measure the ROI of social innovation? And should we? This session explored the lessons learned from intrapreneurs at the forefront, insights into experimentation approaches to connect intrapreneurship to hard business metrics, and an overview of existing research on how purpose connects to financial value.
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About the speaker
Daniel Nowack is Managing Director at Yunus Social Business (YSB), a philanthropic venture fund for social businesses in LATAM, Africa and India, co-founded by Nobel Peace Prize Laureate Muhammad Yunus. Daniel works with corporate partners to inspire purpose-driven innovation and transformation of value chains through social business initiatives. Together with partners such as Vodafone, IKEA or Merck, Daniel and his team develop impact programs and ventures to support the corporate journey towards tangible and authentic purpose transformation.
Through various roles in startups and the impact ecosystem, Daniel connects the dots between science fiction and social fiction. He is a former CFO to various startups, a Senior Partner at the innovation agency Lumen Partners, PMO Lead for the World Economic Forum's COVID Alliance for Social Entrepreneurs, a founding member of a German faith-based investment club, a mentor for Google Launchpad and Founders Institute as well as a lecturer for Lean Startup at TU Munich, University RheinMain and Fresenius University of Applied Sciences.
