The Eight Essentials of Innovation Revisited and Turned into Innovation Practices

Morten Benn

Partner at Nosco

as recording during on 13 May 2021 as part of Innov8rs Connect Unconference.


Based on research from McKinsey outlining "eight essentials for innovation" that companies with higher financial performance commit to, we explored how practitioners can translate these essentials into practice. Morten shared his experience in working with these eight aspects of innovation, and give insight into best practices from the companies we are working with.

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About the speaker

Morten has +25 years experience as an entrepreneur and management consultant. Being a leading partner in building a management consultancy firm, form 26 to 650 consultants and on the board of several start and scale-ups. Morten is now, for the last 3 years, partner at Nosco and leading Nosco’s consultancy practices, helping large organisations building their digital infrastructure for innovation to connect, ideate and incubate.