The Imagination Machine: How to Compete on Creativity
Martin Reeves
as recording during on 9 June 2021 as part of Innov8rs Connect Unconference.
We need imagination now more than ever—to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies in pursuing scale and profitability lose ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically?
In this session, Martin Reeves, the chairman of the BCG Henderson Institute and a coauthor of the The Imagination Machine (HBR press, June 2021) will share insights from his book on the role of imagination in business in the form of an open question and answer session.
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About the speaker
Martin Reeves is a Senior Partner and Managing Director in the San Francisco office of BCG and Chairman of the BCG Henderson Institute, BCG’s think tank on business strategy.
Martin is currently leading research on the post-COVID era, winning the '20s, competing on imagination, corporate vitality, purpose of purpose, strategy and artificial intelligence, competing on the rate of learning, diversity and performance, innovation strategy, organizational vitality and the humanity of corporations. He is also author of Your Strategy Needs a Strategy (HBR Press), which deals with choosing and executing the right approach in today’s complex and dynamic business environment. Martin holds a triple first class MA degree in natural sciences from Cambridge University and an MBA from Cranfield School of Management.
