Innov8rs Zurich

Created by W. Chan Kim and R. Mauborgne (INSEAD / Thinkers 50), Blue Ocean Strategy is a “reconstructionist” strategy theory that advocates exploring profitable high-growth outside your existing market. Unlike other innovation processes which offer incremental growth opportunities within your existing market, Blue Ocean Strategy helps exploring adjacent and transformational innovation opportunities.

Ioan's workshop introduces you to the Blue Ocean Strategy concept and innovation process, focusing on applying some tools to your relevant challenges to help you understand how you might use this approach within your organisation to achieve sustained profitable growth, even in markets with limited growth and high competition.

Ioan helps leaders design and execute new possibilities to solve their organisations’ growth challenges, as well as their impact on the environment. More specifically, he collaborates with them to help them build new businesses, develop innovation capabilities and accelerate net zero, nature-positive transitions. His success stories include names such as Heineken, Bridgestone, AstraZeneca, Goodrich, ALD Automotive and Deloitte. Ioan has an MBA from INSEAD and is a Blue Ocean Strategy certified expert.