What are we going to sell and to whom? What should we develop and for whom? These questions, among many others, seem simple and obvious. But innovation teams deal on a daily basis with early stage projects that don't have the answers yet and may have not even asked themselves theses questions yet... Facing complexity and uncertainty plus a diversity of methods to assess new ideas, during the session we will present you a way to rationalize the validation of projects and make sure every fundamental stone has been taken into account to validate the potential of projects. In this session, you will get insights into: - business design systemic method and effectuation to run and validate exploratory projects (vs. classical project management). - how to get the data base of the project business case and be able to iterate and produce deliverables all along the journey - why digital plateforms become essential to structure ambitious programs while keeping value creation at the core of the program(manage workflow and data, good process contribute to strong culture).

Severine Herlin has been bitten by the business design fly since she coached startups in 2005 after 10 years in large groups at marketing strategic level. She has founded Vianeo in 2008 to help companies reveal the value of their innovations and diffuse innovation management practices like any other managementpractice. Vianeo's solutions are now used in all kinds of organizations from incubators to big corporations, as well as universities and research institutes. She teaches entrepreneurship and innovation at Sorbonne University at Paris and Eurecom at Sophia-Antipolis.