We have heard below reasons why B2B ideas are hard to test: 1. Our target market is really niche and small 2. Our target market is NOT easily reachable online 3. Our sales or account management team does NOT provide access to our customers 4. Our users are different from buyers (it's a multi-decision making environment) 5. Our customers are conservative - they believe in face-to-face relationship 6. We don't directly sell to end customers - we are a B2B2C business 7. We can't just say we have a product - without actually having a product. This will hurt our BRAND. Our management won't allow it We will tackle all these scenarios in our session. You are welcome to bring along any other scenario which you want to tackle. We might have some suggestions from our experience of running 300+ B2B experiments. Looking forward to be tested (pun intended)!

An Innovation Strategist at Lean Apps, Narjeet seems to be in love with experimentation and pre-totyping. He has tested new business ideas in Pharma, Healthcare, Insurance, Automotive, Retail, Telecom, Music, Manufacturing and more. He has tested ideas both for physical and digital products across B2B, B2B2C and B2C. His mantra: SELL it before you BUILD it.