In her session, Karolin will show how companies can go digital while also advancing their core business. More specifically, she will emphasize how to strike a difficult balance between establishing a new (digital) business and re-vitalizing - and digitizing - the legacy business. We will focus on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans. You'll hear inspiring case studies based on extensive 100+ interviews with senior executives at leading companies and smaller hidden champions. The talk highlights the fundamental principles required for executives and business people to transform legacy organizations into digitally empowered companies

Prof. Dr. Karolin Frankenberger is a Full Professor in the field of Strategy and Innovation, Academic Director of the Executive MBA and Director of the Institute of Management and Strategy at the University of St. Gallen (HSG). Prior to her academic career, she worked at the management consulting firm McKinsey & Company. She is the author of The Business Model Navigator: 55 Models That Will Revolutionize Your Business.