Join this session for a discussion about the five key aspects that need to be considered when embarking on a corporate venture building project, in order to guarantee success.

1. The process from the ideation phase to finding the right entrepreneur (integrating and supporting the entrepreneur in early stages).
2. How many times does an idea need to be validated.
3. Which should be the perfect equity mix when building the venture.
4. Understanding of the corporate strategy and needs by the Venture Builder.
5. Leveraging in the corporation's fair advantages. What does it mean when is no financial contribution from their side?

Adrián Heredia, CEO and Byld founder, has a deep knowledge of how technology is disrupting business models thanks to many entrepreneurial battles over his shoulders. He founded Byld after 6 years involved in the design, launch and consolidation of Sonar Ventures, one of the first venture builders in Spain. During that period, he founded 5 companies and sold one of them. He is also mentor and professor in different business schools and universities, and advisor to different public and private organizations such as EIT UrbanMobility (a public body of the European Union). Since 2017, he leads Byld, the first corporate venture builder in Spain.

Andres Carrillo is an industrial engineer with more than 10 years of experience in Serveo, formerly Ferrovial Services. In his early career, he specialized in energy efficiency, participating in numerous projects nationwide. Between 2017 and 2019, he went to Australia and New Zealand to develop the energy efficiency business and promote this type of projects in Serveo's local subsidiary (Broadspectrum). Between 2019 and 2022, he led Serveo's innovation and technology transfer areas and in turn started managing Kuiko, Serveo's digital service platform for works and repair services. Since mid 2022, he has been working as Kuiko's CEO leading the process of separating the company from Serveo, so it can operate as an independent startup.

Roberto de Celis is General Manager of Digital Business & Classifieds at Vocento. An experienced entrepreneur and executive, he is committed to teamwork to achieve the best results in the ICT, media and Internet sector, a sector in which he has already stood out for the success of his approaches.
More than 15 years of experience in digital developments, implementing media diversification strategies with successful initiatives based on transaction and e-commerce projects. Under his guidance Vocento has successfully launched new digital businesses such as Oferplan, Guapabox or Local Digital Kit. De Celis is also investment manager in startups and director of Media Digital Ventures, the first Spanish investment fund in media for equity format, which has advertising assets of the main Spanish media groups. Founder of several startups, as well as developer of new digital businesses. His knowledge and skills in this field have been key in his working life, very oriented towards innovation, transformation and change management towards the digital world. His last great achievement has been to promote the merger of Autocasión and Autoscout24, currently grouped under Sumauto, Vocento's new B2B brand of vertical automotive portals.