Over 95% of product launches fail. In this session, Cambri will share best practices on how to improve your odds of a successful launch by getting the fundamentals right & taking an agile and iterative approach. Leave gut aside, and understand consumer needs by testing early, testing often, learning fast.

Dani Kamras, one of Cambri’s founders and Chief Customer Officer, will talk through insights & learnings from a wide range of Cambri clients directly responsible for NPD. From Nestle to Danone, Oura to Cloetta, Electrolux to Fiskars. He’ll share best practices for understanding consumer aims and pains and testing value propositions so you can de-risk investment decisions, save time money and energy by backing the right idea & increasing your chances of success.

Dani Kamras bring 15 years' of experience in market research and consulting with a focus on FMCG, CPG and innovation. He has worked with companies like Carlsberg, Burger King, Unilever & Fiskars. Dani is especially interested in how consumer insights can create a more creative and fruitful innovation culture in companies.