Competitors can sometimes be your best innovation partner. While it may seem counterintuitive, partnering with competitors can bring a number of benefits, including:
- Access to new ideas and expertise: Competitors may have different perspectives, knowledge, and experiences that can help you develop new ideas or approaches to a problem.
- Shared resources: By pooling resources with your competitors, you may be able to achieve economies of scale, reduce costs, and access resources that would otherwise be out of reach.
- Increased market awareness: Partnering with competitors can give you insights into the market, including trends, customer needs, and industry developments.
- Improved credibility: Collaborating with competitors can signal to customers, investors, and other stakeholders that you are committed to innovation and collaboration, which can improve your credibility and reputation.

Of course, partnering with competitors also comes with risks, such as the possibility of intellectual property theft, conflicts of interest, and erosion of market share. However, with careful planning, clear communication, and strong agreements, these risks can be mitigated. Ultimately, whether or not competitors are your best innovation partner depends on your specific situation and goals, and should be evaluated on a case-by-case basis. Join this session to learn more.

Passion about scalable breakthrough innovation solutions - technological, business, social and governance. Ana feels energized creating something new out of nothing — be it a new product, service, solution, experience or a new venture.

Her professional experience has been following the economic transition of markets. From the Oil&Gas sector to Energy Transition across several industries and SDG's achievements, I'm a believer of the power of change management in company strategies towards innovation breakthroughs.