Innovation is often highly uncertain. Whether you are launching a new innovation strategy, new product, business model or a completely new venture, you are faced with a lot of uncertainty. That's why de-risking this process as much as possible is high on the agenda for many corporates. Avoiding costly mistakes, building trust with top management and improving the chances of success all depend on your ability to de-risk this process.

Ana Andonovska is an Innovation and Venture building professional with diverse experience helping large corporations innovate through venture building and startup collaborations. Ana is a recognized Forbes 30 under 30 talent under the category of people who build the solutions and products of tomorrow. She is currently an Innovation Lead at Maersk Drilling and running an organization called With Purpose which helps women to start their own businesses. Ana holds a Masters degree in Organizational Innovation and Entrepreneurship from Copenhagen Business School as well as a certification in Disruptive Strategy from Harvard Business School Online.