Innovation is risky. But that doesn't mean we should take unnecessary risk. From his past 10 years as an innovation management executive, Claus has seen quite a lot of failures. Over all those years, he gained a better understanding why some initiatives failed by design. You can easily increase your risk of failure, for example, by ignoring the corporate immune system, by missing the identification of key assumptions or by being too far away from the corporate strategy. In his session, Claus will share a few real-life examples about what NOT to do in innovation.

Claus is Vice President and Head of Business Model Innovation at SAP SE. His team designs the business model strategy for SAP’s platform of the future and provides services for innovators to run fast and flexible innovation experiments.

Previously, Claus held various management positions in product development where he most recently was responsible for driving SAP’s industry standards and open source strategy and programs. Claus holds a master's degree in computer science from the Braunschweig University of Technology, Germany, and a joint executive MBA from Mannheim Business School, Germany, and ESSEC, France.