Most leaders say they want a culture of innovation, yet few organizations achieve it. This session will show how innovation professionals are uniquely qualified to spark a revival of innovation around their organizations with the help of a powerful tool: Asking carefully designed innovation questions that people, teams and leaders feel compelled to pursue.

Elvin will share practical case studies of “Trojan Innovators” at work in the music, pharmaceutical, drinks and NGO sectors. He will share examples of questions that have caused leadership teams to invest substantially in organization-wide innovation. He will also share the question that he sees making the greatest difference to a culture of innovation inside most organizations.

Elvin Turner is an award-winning innovation advisor and associate professor of innovation & entrepreneurship MBA and executive education programmes. His clients include some of the world’s most innovative organizations in the finance, technology, music, drinks and publishing industries. He has coached hundreds of corporate innovation initiatives around the world, helping leaders and managers overcome the many barriers that they face when trying to turn new ideas into action.

​​His book "Be Less Zombie: How great organizations create dynamic innovation, fearless leadership and passionate people" was a finalist in the Business Book Awards 2021.