Innovators spend 30% of their workweek storytelling. Yet, most lack training on how to use story frameworks and innovation plotlines to improve the efficiency and effectiveness of this time investment. In this session, the Untold Content research team will share how to leverage popular story frameworks with innovation plotlines to create stories that lead to increased buy-in, engagement, and feedback in innovation contexts. Discover story patterns that you can implement in a practical way to help you achieve your innovation objectives. Ask burning questions of our researchers and explore which storylines work best for your unique innovation projects and pitches.

Meredith Singleton serves as Untold Content's Head of Training, building client training experiences and leading the instructional design services team. With a Ph.D. in Technical and Professional Communication, Meredith is also a senior content strategist and writer among the Untold Content team. She is an expert innovation storyteller and serves as a lead facilitator of the Innovation Storytelling Training experience. Equipped with a PhD in Chemistry, Stephen brings to Untold a decade of university research and teaching experience–plus another decade of industry R&D experience. Before joining Untold, Stephen served as Technical Manager of R&D at a global chemical company, where he helped design a New Product Development stage-gate process from the ground up. With eyes for innovative ideas and significant scientific and innovation storytelling experience, Stephen supports companies in leveraging the insights of their experts.