Rita McGrath is widely recognized as a premier expert on leading innovation and growth during times of uncertainty.
Rita has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s Top 10 management thinkers in its bi-annual ranking. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide.
Rita is the author of the best-selling books The End of Competitive Advantage and Discovery Driven Growth, and her latest book is Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen, a prescriptive guide to anticipating and capitalizing on disruptive inflection points shaping the marketplace.
In this Ask Me Anything as hosted during Innov8rs Connect Unconference, Rita answered questions from participants. Check the recording for a crash-course on strategy, leadership and innovation.