Measuring Innovation Culture

Cris Beswick & Dan Toma

Co-founder of OUTCOME | Co-author of The Corporate Startup & Innovation Accounting

as recorded on 16 March 2022 as part of Innov8rs Connect on Culture, Talent & Teams

Measuring innovation culture has for long been one of those things that people say it can't be done. However if you follow a process derived from the lean startup cycle of build-measure-learn, innovation culture can indeed be measured, as we learned in this session.

About the speaker

Having spent over a decade as a successful entrepreneur in the consulting industry, Cris is now recognised globally as a thought leader on innovation strategy, leadership and culture and a pioneer in the field of measuring innovation maturity. Cris is the co-author of 'Building a Culture of Innovation’, an Amazon bestseller, and voted one of the CMI’s top books on innovation in 2017. He is the co-founder of innovation thought leadership platform The Future Shapers, a business school adjunct faculty member and board advisor at The Innovators CoLab and The Global Innovation Institute. He is also the co-founder of the boutique innovation advisory firm OUTCOME where he’s helped some of the world’s most ambitious CEOs, visionary leaders, Fortune 500 companies and Governments solve their most complex innovation challenges, develop game-changing innovation capability and build a culture of innovation.

Dan Toma is an innovation thought leader and the co-author of the award winning book 'The Corporate Startup’, awarded ‘Management Book of the Year for Innovation and Entrepreneurship’ by Chartered Management Institute and The British Library in 2018. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy - specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz. Dan was featured on the Thinkers50 2020 Radar list of management thinkers to watch and he’s also a member of World Economic Forum’s working group on accelerating digital transformation.

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