The Best CEOs Are Chief Ecosystem Officers – How to Approach Ecosystem Strategy

Martin Spindler

Principal at hy - the Axel Springer Consulting Group

as recorded on 23 February 2021 as part of Innov8rs Connect on Foresight, Ecosystem Engagement and Startup Collaboration

Ecosystems are crucial. They can be immense value drivers, but also quickly turn into competitive threats. Their interconnected nature is putting up new challenges for companies.

What then should businesses do about ecosystems? In this session we will work through the basics of ecosystem strategy, how it differs from traditional approaches to strategy, and how companies can best engage in or create their ecosystems. What is your role in those ecosystems, is your business model fit for your ecosystems or does it need adjustment? Who are the partners you should work with?

After watching this session, you will be equipped to shape ecosystem strategies and drive the ecosystem-conversation at your business.

About the speaker

As Principal at hy, Martin Spindler supports clients in strategic questions of digitalization. He has extensive start-up experience, most recently as Founder of a strategy consulting network focused on how the Internet of Things impacts business models, product architectures, and business strategy. Martin understands how to identify scope for change and structural market changes. He studied Political Science, Economics, and Islamic Studies at the University of Heidelberg.

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