One of the hardest things about strategy is that you can never be certain of the outcome. Strategy is about the future, and you can't be sure just how your bets will turn out before you place them. But that doesn't mean you can only cross your fingers and hope for the best. In this session, we'll talk about how you can use visualization, storytelling, stress-testing and other kinds of tests to help you build confidence in your choices.

Jennifer Riel is IDEO's global director of strategy. In this role, she collaborates with clients and internal teams to push the edges of creative problem solving, leveraging tools from strategy and design thinking. As a strategy advisor, Jennifer has worked across industries and countries, helping organizations and teams to build winning, sustainable and human-centered strategies. Before IDEO, Jennifer spent 13 years at the Rotman School of Management, University of Toronto, where she taught undergrads, MBAs and executives how to think creatively about their toughest challenges. During this period, she partnered with organizations (large and small, for profit, not-for-profit and government) to help them build their strategic thinking capabilities and transform their teams. Jennifer is also the author of Creating Great Choices: A Leader's Guide to Integrative Thinking (with Roger L. Martin, Harvard Business Review Press, 2017). Creating Great Choices is a Wall Street Journal best seller and was shortlisted for Canada's National Business Book Award. Jennifer is a proud Canadian, a fan of almost any sport you can name (but, yes, especially hockey) and loves the Great British Baking Show with all her heart.